Viv & Leigh | Black Friday: Up to 50% Off

Black Friday Sale

Get up to 50% off on Bags, Charms, and more!

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Ari EasyReach™ Rolltop

Built to carry more than things.

Discover

Travel-Ready Backpack

Lightweight. Durable. Thoughtfully designed.

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Bestsellers

Our most popular styles right now that your little one will love.

Shop all bestsellers

Limited Bundle Save 30%

Ari+ Dune Fire/Sand Set

$112.00 $160.00

Ari EasyReach™ Rolltop Backpack Rosewood

$106.00

8 colors

Limited Edition

Ari+ EasyReach™ Rolltop Backpack Lavender

Orange Label

$128.00

7 colors

Bundle Save 30%

Ari Wonder Set

$113.40 $162.00

Limited Edition

Ari+ EasyReach™ Rolltop Backpack Marina

Orange Label

$128.00

7 colors

Bundle Save 30%

Ari with Chest Strap: Rosewood

$84.00 $120.00

Bundle Save 25%

Ari+ Blooming Set

$150.00 $200.00

Limited Bundle Save 50%

Sticker Patch Collection (3 Sets)

$30.00 $60.00

Bundle Save 30%

Ari+ Adventure Set

$121.80 $174.00

Juno Braided 14" Charm Strap Carnival

$38.00

3 colors

Limited Edition

Ari+ EasyReach™ Rolltop Backpack Dune

Orange Label

$128.00

7 colors

Rowan Beaded 14" Charm Strap Tropical

$42.00

3 colors

Bundle Save 40%

Ari with Chest Strap: Midnight

$72.00 $120.00

Limited Bundle Save 50%

Rowan Beaded Bag Charm + Sticker Patch Set

$32.00 $64.00

Rowan Beaded 14" Charm Strap Peony

$42.00

3 colors

Ari EasyReach™ Rolltop

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Value Sets

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Creative Sustainable Fun

Backpacks & Accessories Designed in California 🌴

Introducing

Ari Backpack

Key Features

Your Bag, Your Way

Customize it, personalize it, make it yours

Learn more

Mix & Match Save 35%

Mix & Match

$66.43 $102.20

Bundle Save 30%

Ari+ Adventure Set

$121.80 $174.00

Bundle Save 25%

Ari+ Blooming Set

$150.00 $200.00

Bundle Save 30%

Ari Wonder Set

$113.40 $162.00

Make it Yours

Hear from our customers

“
This backpack is so cool and I’m in love with it. The design is super cute, and I’m obsessed with these decorative charms—you won’t regret it!
”

Katie

from arizona

“
She customized it with two different styles of playful charms and colorful patches. And it’s so her! She absolutely loves it!
”

Niki

From Arizona

“
The girls wanted unique backpacks that weren’t the same as all the other kids’, and we found the perfect ones from Viv & Leigh!
”

Kyrie

From Florida

“
Not only is it the cutest, but the design is amazing and it’s so durable!
”

Vanessa

From Kansas

“
He truly has been using it as his every day backpack!
”

Dana

From Califorina

“
It feels like an investment rather than just another school bag—and seeing how much she loves it makes it priceless.
”

Clare

From Oregon

“
The coolest part is that there’s so much storage inside—even a huge compartment. I’m just happy I have a great bag :)
”

Mila

From Arizona

“
The most perfect daypack for city days and nature hikes. It holds everything we need and looks so cute doing it.
”

Karrie

From Illinois

What We Stand For

Exploration Beyond Boundaries

Encouraging kids to explore the world—whether at school, on a trip, or in nature.

Creativity & Self-Expression

Products designed to be customized and personal, so every child can make them their own.

Connection to the World

Inspiring kids to engage more deeply with their surroundings—through nature, imagination, and meaningful experiences.

Follow our journey and share yours

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Black Friday Sale

Ari EasyReach™ Rolltop

Travel-Ready Backpack

Bestsellers

Ari EasyReach™ Rolltop

Value Sets

Introducing

Key Features

Your Bag, Your Way

Shop the look

What We Stand For

Exploration Beyond Boundaries

Creativity & Self-Expression

Connection to the World